How Cool Brands Stay Hot wins ‘2012 Best Book in Marketing’ Award by American Marketing Association
06 November —
Last week the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas have had a significant impact on marketing and related fields and set the standard for excellence.
Today InSites Consulting announced the launch of their Global Community Moderator Network, a network of more than 150 moderators in over 30 countries across all continents, supporting them in the execution of Market Research Online Communities (MROCs). The moderators are recruited based on their qualitative research experience and - more importantly - they are trained and certified in running InSites Consulting MROCs.
These are some of the results of a large-scale study conducted by InSites Consulting, data sampling company SSI and translation agency No Problem! A total of 7,827 people from 19 countries took part in the survey, with an average sample size of 400 respondents per country. The results are representative of the internet population in the participating countries.
Today ESOMAR, the World Association for Market, Social and Opinion Research, announced the launch of a new corporate membership. While ESOMAR only offered individual membership to research professionals until now, the new corporate membership also includes companies as members. Eight leading companies have signed up as Founder Members, establishing themselves as core supporters of the principles and standards for which ESOMAR stands. InSites Consulting is one of these companies.
InSites Consulting announces that Robert Dossin, currently head of the global Life Sciences & Healthcare sector, has taken over the Managing Director role in the UK from Christophe Vergult per July 1st, 2012.
Over 88% of the girls aged 15 to 25 in our country would change something to their body if that was easily feasible. The share amongst boys is slightly lower, but still strikingly high (73%). The body parts girls are least happy with are their belly (46%), thighs (29%), bottom (19%) and breasts (18%). Boys would love to improve their belly and muscles (18%), chest, mouth and cheeks (14%). An InSites Consulting survey revealed only 15% of the US youth consider plastic surgery.
Not only consumers find their way onto the popular social network sites, an increasing number of companies also use it. 61% of the American companies use Facebook, 39% have a Twitter account, 29% are present on LinkedIn and 24% use YouTube. This proves that American companies have evolved further in their social media usage in comparison with companies in Europe.
Wednesday night InSites Consulting won the MOA Innovation Award 2012. This prize is awarded by MOA (the Dutch Market research association) to the company which created added value in the past year by learning from consumers in an innovating, positive and striking way.
De smartphone is overal. 33% van de Belgische gebruikers geeft aan zijn/haar smartphone te gebruiken op het toilet, 28% terwijl ze TV kijken en 56% zelfs terwijl ze bij familie of vrienden zijn. Daarbovenop komt dat 36% zijn/haar smartphone in de wagen gebruikt tijdens het rijden. In de US gebeurt dit zelfs bij de helft van de gebruikers. Dit zijn de eerste resultaten van een nieuw online onderzoek van InSites Consulting in België, het VK, de VS en Nederland rond het gebruik van smartphones.
Half the youth aged 15 to 25 in the US consider New York to be a “cool” city. This is significantly more than the 1 out of 3 American youth who think London, Paris and Tokyo are cool. Even on an international level youth in 15 countries in the world choose the Big Apple as the absolute coolest. It are mainly Italian (66% thinks NYC is cool) and Danish youngsters (60%) who love the city most.