Market Research Online Communities are THE rising star
Today the market research industry is faced with two important challenges. Firstly a lot of new research methodologies are entering the market and according to the latest GRIT study, Market Research Online Communities are THE rising star. Next to that, a lot of global brands are looking at emerging markets to grasp new opportunities.
“These industry challenges also offer opportunities of course. In the past years we already invested highly in the MROC methodology. The Community Moderator Network is the next step to help our clients on a global scale, making their brands relevant on a local level. Next to that, we continuously co-create the future of MROCs together with these moderators all over the world” says Kristof De Wulf, CEO at InSites Consulting.
Making global brands relevant on a local level
Through the global certified moderator network, every InSites Consulting Research Community is moderated by a native moderator, who understands the language and the culture of the participants.
“We bring in the best moderators from around the world and they bring their knowledge of the local culture and market into our client projects. Furthermore we offer one methodology, one vision on that methodology and we give clients one project team which connects the dots and fully understands the research objectives. It’s about making global brands relevant on a local level.” says Tom De Ruyck, Head of Research Communities at InSites Consulting.
The need for consistency
Every moderator is recruited based on their experience in qualitative research, and of course on their local presence. Before becoming a certified moderator of the moderator network, they need to go through a selection procedure in which their expertise, reporting quality and language skills are tested. After the selection procedure, they sign a contract and are trained & tested on moderating InSites Consulting communities.
“We want to make sure we are able to run communities in a consistent & standardized high-quality way in any country in the world. Our scale and expertise allow us to offer the same high-quality service in over 30 countries worldwide, with more being added on a continuous basis. Because of this unique combination of quality and coverage, we are the one partner who can work with brands on every project, anywhere.” says Liesbeth Dambre, Project Resource Manager at InSites Consulting.