How Cool Brands Stay Hot

Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation.

http://www.youtube.com/watch?feature=player_detailpage&v=oPgvg6rZnF0